The Conspiracy -

The online membership community of dreamers committed to making real progress on their work that matters.

Our doors are closed. The next time they open will be April 2024.

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So you want to make progress on your work that matters, or what we like to call your Worthy Goal

Now what?

Your answer could be life-defining.

Your answer could change the world.

Because you have two options:

#1 Keep on keepin’ on with the status quo, work on your Worthy Goal whenever you feel called to it, and let life and all that comes along with it (distractions, comforts, fears) take priority.

#2 Take purposeful, continual action on your Worthy Goal until you bring it into the world — becoming your fullest self, and making an impact, in the process.

So whether you’re 100% certain about what your Worthy Goal is…

Or you’re still playing around with what your “thing” is going to be…

Or you land somewhere in between…

If #2 caught your attention, you’re going to want to keep reading.

Parham Doustdar

“I had an impossible goal for me that I thought was a good ‘test’. Plus, I’m not really a ‘community’ person, so I thought the community wouldn’t really matter. I ended up achieving the goal in half the time I thought it would take, and what helped me the most was the supportive group that I was meeting with.”

Hey, Michael here!

(erm .. you probably knew that already)

I’ve helped hundreds of people in your exact situation — busy, nervous, unsure, but determined — make their work that matters, their Worthy Goals a priority, and bring them over the finish line.

Michael Bungay Stanier - training for coaches, leaders, mentors

Hundreds of Worthy Goals,

dreamt up by wildly different people from all different backgrounds, all over the globe…

From starting a non-profit, to changing careers, to writing a book, to designing an intentional community, to speaking at TEDx, to uprooting and moving across the world, to launching a business, to deepening an art practice, and everything in between…

And here’s what I’ve found: there are four things that can help anyone stay committed to their Worthy Goal, make real progress, and unlock the best of themselves along the way.

No matter the “thing”, the success of bringing a Worthy Goal over the finish line usually comes down to these four things:

✅ Being part of a community of people who are committed to doing the same work you’re doing

✅ A proven structure and system that will help you move your bold ideas forward so that you make actual progress

✅ Being held accountable to the things you said you were going to do

Having access to a collection of supportive tools and resources ready to support you through whatever comes up on the journey

So, I’ve carved out a corner on the internet built upon these 4 pillars of success so that you can move forward on your Worthy Goal alongside like-minded people, no matter where you are.

If you’re ready to do big, bold things, welcome. You’re in the right place.

Fiona Fraser

“I would recommend The Conspiracy to anybody who has one of these folders or a dream in their head that they’re saying once I get time to do this, I’ll do it. The Conspiracy will make you have time to do it.”

Become A Member Of The Conspiracy

and commit to making progress on your Worthy Goal.

Our doors are closed. The next time they open will be April 2024.

Here’s everything you get when you join The Conspiracy:

  • Two-week onboarding training (1-2h/week, asynchronous)
  • Live monthly training, Q&A, and coaching sessions with Michael
  • Multiple, weekly live co-working sessions
  • Multiple, monthly live community-building events
  • The option to be placed in a four-person accountability group
  • Community discussion boards with DM and chat functions
  • Tools, structure, and support for every step of the way
  • Growing library of recorded trainings exclusive to this community
  • Access to a network of incredible humans to travel alongside
Jennie O’Connor

“Honestly, the act of paying for the accountability is THE THING that is going to ensure I get this book written.”

How does it work?



Here, you don’t travel alone — when you become a Conspirator, you become part of a community of people who are all working towards being the best versions of ourselves and working towards a Worthy Goal that will leave the world a little better than when we found it.

Leslie Watts

“The Conspiracy is the best investment I’ve made in a long time. With the help of supportive members in my Chapter group and the community gatherings, I’m making more progress toward my Worthy Goal (with more fun!) than I ever imagined. I consistently uncover insights on how to solve the biggest problems I’m facing. The Conspiracy has made a huge difference in my work and life.”



How do you eat a whole elephant? One bite at a time. In The Conspiracy, we show you how to break your Worthy Goal down into bite-sized pieces so that you don’t get lost or overwhelmed by the size of the task ahead. You’ll make progress on pieces of your Worthy Goal in two-month Chapters; a six-week period of momentum (doing the work) followed by a two-week period of reset (celebration, reflection, and gearing up for the next Chapter.)

Joellen Killion

“The sustained focus on one area, one Worthy Goal, one aspect of it, really helped me dig deeply and make some big discoveries and I am truly grateful for that. In the past, when I’ve come across a challenge, I’ve lost the focus.”



YOU get to choose which types of accountability you’d like to take advantage of in The Conspiracy: you can join an accountability group called a Chapter Group, share your goals and progress in the larger community events and boards, commit to attending or hosting co-working sessions, show up for coaching with Michael, and so much more.

The Conspiracy with MBS - Accountability Small Groups

“It’s incredibly powerful to be part of an international community where accountability is expected and enjoyed. The accountability and the cultural mix of peoples projects and ideas has meant the ways we’ve influenced each other have been profound.”

Steve Nicol


You begin your journey with a one-time, two-week, onboarding program where you receive the tools (worksheets, resources, trainings, etc) that you’ll need for making progress on your Worthy Goal and being a great community member. Exclusive new trainings to support you, and the community as a whole, are added every single month!

“The Conspiracy is really allowing me to test my ideas and get different perspectives. We are a group of people that are part of the same journey. When other people talk about their goals, challenges, and situations, I learn about how I can apply that to my own.”

Anil Prasad

The Conspiracy with MBS - Monthly Trainings

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Meet Your Facilitators

MBS - The Conspiracy

Hi, I'm MBS

I’m just slightly famous enough that occasionally people say, “I’d like to be like MBS”; the subtext is often “… but I can’t be.” That’s true on one level because, like all of us, I’m my own little snowflake. But the successes I’ve had (the wins you might know about, and the failures you don’t) isn’t due simply to inherent qualities I have. Success has come because I’ve built tools, created structure, and found support.

I did my first “self help” course about thirty years ago, and since then I’ve been figuring out how to create the place where you can be ambitious for yourself and ambitious for the world. 

The Conspiracy is the culmination of my thirty years of “figuring it out” — my experience of being coached and coaching, of being in a mastermind group for 15 years, and of successfully managing the slippery resistance that I, too, feel when taking on a Worthy Goal. 

It’s the best of what I know about how to find and define a Worthy Goal, to create momentum, and to find the best people with whom to travel. I’m best known for my work around coaching, but the warp and the wheft of my life is about helping people be a force for change. I’m very proud of what The Conspiracy will help create in the world.

Ainsley - The Conspiracy

And I'm Ainsley

I’ve been gathering and shaping community for most of my life, always knowing that we weren’t meant to do this alone. My professional background is in the world of nonprofits where I spent over a decade designing and leading advocacy, community building, and learning and leadership projects.

I love bringing people together for experiences that resource them and support them in resourcing each other. Iterating The Conspiracy into a learning experience and community that nourishes our connections, our bravest ideas, and our world is MY Worthy Goal. It’s all very meta and thrilling and important and daunting. I’m grateful and excited for what The Conspiracy already is and what it can continue to become.

Deep-dive into two Conspirator journeys:


Q: Why is it called The Conspiracy?

A: The etymology of the word conspire is to breathe together. We are a community of people working alongside each other, breathing alongside each other, even if we are far apart. We are also reclaiming the word conspiracy. Ours is a community made up of Conspirators conspiring to build a better world. In other words, The Conspiracy is a conspiracy you can be excited to be a part of.

Q: Will you be running this again? I don’t have time right now.

A: Yes — we open The Conspiracy 2-3 times. We will not be onboarding in January as we have in the past so our next onboarding will be April 2024. We’d love for you to join us then. 
Just remember: Life is always going to be busy—YOU need to decide when you’re going to make time for your dreams, because you’ll never “have” time for them.

Q: My Worthy Goal isn’t 100% fleshed out — can I still join?

A: Yes! You’re more than welcome to enter into The Conspiracy and use your time to fine-tune your Worthy Goal. In fact, members have come in with one Worthy Goal and discovered another one that they want to focus on instead. What can I say… we’re a group of dreamers!

Q: How do I know if my Worthy Goal is… ‘worthy enough’ for The Conspiracy?

A: In How To Begin (the book or video course that The Conspiracy builds upon), we go through the process of determining whether or not a goal is Worthy — is it thrilling, important, and daunting? If your answer to these questions is YES, then you’re in. If there’s something in your heart that you need to share with the world, we want to support you while you figure out exactly how to do that.

Q: How much time do I need to dedicate to The Conspiracy each week?

A: You’re encouraged to spend 1-2 hours per week inside The Conspiracy — onboarding, accountability calls (“Chapter meetings”,  if you choose to join a “Chapter group”) and community discussions and events. Some people spend less and some people spend more. The amount of time you want to spend on top of that is completely up to you and will depend on the Worthy Goal you’re working towards. We’ve had Conspirators spend 1 hour a week moving towards the finish line, and others that have gone all in at 20 hours a week. 

Q: Can I cancel my membership?

A: You can cancel at any time and no further payments will be processed. You will maintain access to the community until the end of the time you have paid for (four months or twelve).

Q: What is your refund policy?

A: Due to the digital nature of The Conspiracy onboarding course, you have 72 hours from the day you get access to request a refund. After that, your payment becomes non-refundable. If The Conspiracy is not for you, you can cancel anytime and you will not be charged at the next payment date.

Q: Do you offer scholarships or equity-based pricing?

A: We are committed to equity and accessibility and have a track for those who cannot access The Conspiracy unless payments are spread out or for whom cost is a barrier. You can access and fill out the form HERE

Q: How much access to Michael do I get?

A: Michael leads a live Zoom event once per month that is part teaching, part Q&A, and part hot seat coaching. The onboarding course contains a series of exclusive training videos from Michael and his language and philosophies are woven throughout the community content and design. The Conspiracy also contains a library of exclusive recorded trainings and coaching sessions with Michael. Michael is active on the discussion boards and working the same tools as the members. Most of your interactions will be with other Conspirators and our Director of Community, Ainsley.

Jason Frank Ewert

“Everyone I’ve met is so genuine. There’s no bluster, no grandstanding, no agenda-pushing. The folks here are curious. They don’t just have space for others who are different from them: they want people to thrive in the directions that are best for them.”

The Conspiracy is for you if…
  • You’re ready to take consistent action to achieve your goal (EVEN IF it’s the smallest action possible)
  • You crave company, accountability, and support — you don’t want to go on this journey alone
  • You’re ready to contribute to others’ projects in a meaningful way and support them as they too achieve their Worthy Goals
  • You’re ready to do some internal work and understand that you may need to shift to a higher version of yourself in order to achieve your Worthy Goal
  • You’re okay with being vulnerable, and can hold space for others as they get vulnerable, too (or are willing to learn how to hold that space)
  • You are generous, curious, proactive, enthusiastic, and accountable (or at least working on all those things!)
  • You have at least 1 hour per week to dedicate to honoring moving your project forward (at least 2h if you choose to join an accountability group) – this is KEY!
The Conspiracy isn’t for you if...
  • You think that you’ll see results just by paying the monthly fee; you don’t actually want to show up and do any work
  • You don’t have an ambitious project to take on, or an itch to find one
  • You don’t like to listen to others or contribute feedback on other people’s ideas
  • You don’t want to do any internal work or be vulnerable
  • You don’t want to change anything about the way you manage your time or set boundaries in your life
  • You don’t like people
  • You’re just too busy to commit a minimum of 1-2 hours per week to a project and a new community
  • You’re happy with the status quo and don’t want to make any changes to yourself, your life, or the world

From the mouths of Conspirators:

So … are you ready to take the leap, believe in yourself, and give your Worthy Goal the best chance at making it over the finish line? 

You have nothing to lose by trying … 

But you have everything to gain.

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